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IKEA Readies Augmented Reality App for Shoppers, Using Apple Tech
Автор: Sara Castellanos
IKEA bets an augmented reality app for Apple devices will improve the furniture shopping experience
With IKEA's new augmented reality mobile app for Apple Inc. devices, users will have a full view of their room through the cameras on their devices and can visualize how a piece of furniture will look in their real environment.PHOTO: IKEA IKEA plans to unveil an augmented reality application for Apple Inc. iPhones and iPads this fall that will let customers visualize how a piece of furniture such as a couch or coffee table would look in their living rooms before they make a purchase.
“We’ll give them confidence before buying,” said Michael Valdsgaard, head of digital transformation for Inter IKEA Systems B.V., the parent company of IKEA. Augmented reality, which superimposes digital content onto a user’s view of the real world through mobile devices or headsets, has already found myriad use cases in factory floors at enterprises. Now, retailers such as IKEA and online home furnishings company Wayfair Inc. are seeing value in augmented reality technology that could make shopping for furniture more enjoyable and also offer competitive advantages.
Michael Valdsgaard, head of digital transformation for Inter IKEA Systems B.V., the parent company of IKEA. PHOTO: IKEA IKEA has teams in The Netherlands, Sweden and the U.S. ranging from interior designers to professors working to build out the mobile app, said Mr. Valdsgaard. An Apple spokeswoman confirmed that IKEA is using its augmented reality platform to build its app. IKEA plans to release the app this fall timed with Apple’s launch of iOS 11 software.
Within the IKEA app, users will have a full view of their room through the cameras on iPads or iPhones running iOS 11 software. Hundreds of living room furnishings such as coffee tables, couches and floor lamps will be available for users to drop into their camera view. More IKEA products will be added in later versions of the app, Mr. Valdsgaard said.
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