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With it’s massive customer base and following, Amazon has changed the way consumers shop. According to Business Insider, there are roughly 85 million Amazon Prime subscribers, meaning over 85 million people choose to shop in the e-commerce landscape versus a physical store.
Amazon succeeded in the online world, and now is moving to brick and mortar with grocery and their Amazon Bookstores, which are popping up across the country. This shift is very interesting and almost backwards compared to other companies, specifically in retail. Now that everything is digital, companies are moving from the brick and mortar presence to online, with some even failing in the physical world.